A year ago, the world burned. 

You know – you were there on the night that the living balls of flame descended from the sky to indiscriminately kill and destroy. Everyone on that night seemed so shocked and surprised. But with hindsight, it’s obvious now that the signs were there for months leading up to that terrible moment. It all had to do with that fringe religion — or maybe it’d be more accurately called a ‘cult’ — going by the name of the “Church of Melqart, Lord of the City.”

Where the Church came from, nobody really knew. They just burst onto the world stage – starting with the Internet, but soon after on sensational TV media as well a few months before the world burned. Their message was a hackneyed one used by many doomsday cults before them: “the end of the world is nigh — the wisdom of Melqart is your only chance of surviving the imminent day of purification by flame.”

For some reason, people thought that the Church of Melqart was funny. Some even started looking at their website and reading their messages and predictions. For a few lonely and eccentric people – including you – these messages offered a promise of belonging that was otherwise missing in their lives.

The “Official Guide to the Church of Melqart” portrayed Melqart as an ancient, legitimate faith centered around community, faith and fire as a cleansing force. For only $16.66, one could get this rather well-written guide to the practices of Melqart. It denied the human sacrifice claims as “a vicious rumor spread by early monotheists” but did not shy away from some other tenets of the faith, including the “year of fire” — starting very soon — and the birth of a messiah.

For whatever reason you bought the Official Guide, even if you didn’t completely believe its message that the world was literally about to be purged by fire. Not only did you buy the book, but you forked out the $999.99 “faith pledge” to purchase the whole “Devotion Kit” complete with tickets to an official “End of the World” party and a guaranteed spot in one of the Church bomb shelters.